La Bella is proud to re-introduce one of the best-selling electric guitar sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, we recognize the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of Rock ‘n’ Roll music.

La Bella made “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20th Anniversary Issue, “The 20 Who Mattered,” featuring players and companies that shaped Rock ‘n’ Roll.

We’ve reached deep into our archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, we’ve used the same exact formula of nickel used in the original “Bender” guitar string. The result is the most authentic vintage electric guitar string on the market.

Come discover “The Original Vintage” with The Bender strings!

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Original 1960s Nickel-Plated Formula
Rich 1960s Round Wound Tone
Highly Bendable with Enriched Sustain
Made in the USA with American Wire
Packaged using MAP Technology (Modified Atmosphere Packaging) to prevent tarnishing and ensure freshness